http://vamo.ai

PMO Leader and evangelist of online operations standards at Nextel, improving work flow and internal deployment processes. Strong client relationship management acting inside client´s office to provide the best experience in the project roll-out implementation and promotion. Facilitating and coordinating communication between multi disciplinary areas and executive levels inside Nextel (a company of the Nii Holding). Building and developing process flows and methods to improve deliverables quality, communication plan and team integration.

Interactive Marketing evangelist responsible for promoting and building strong relationship with developers, systems engineers and marketing teams throughout online channels across Emerging Markets countries. Strategic planning, content management and deployment lead of Cisco Innovators Campaigns in Latin America, Middle East, Africa and Eastern Europe in order to build a stronger relationship between Cisco, its partners and specially its clients across the SMB sphere. Deployment and Coordination of Social Media Marketing initiatives for Cisco Networkers event in Brazil, Mexico, Argentina, Poland, Serbia and Saudi Arabia with a reached target of 25% of conversions coming only from those Social Media activities. Facilitating settings of technical, functional and business requirements for executing and deployment of Demand Generation and Brand awareness campaigns over Emerging and European markets. Guru of Web Content Strategy Team. Responsible for creating, deploying and refresh of team members capabilities by motivating and stimulating new activities and conversations between the team members locally and abroad. Responsible for improving team´s operations performance by implementing new processes and methods; resulting in 60% shorter time frame for online campaign deployment with better end-to-end client experience and getting a more accurate results. Team Management and improvement locally and abroad to provide a state of the art service to internal clients and business partners.

Main Projects and Programs: - Innovators Program: project management, execution and QA of ongoing lead generation and awareness program for SMB companies in EMEA and LATAM. (Conversion rate of 25%, opted-in and registered for the events) - CIN TechwiseTV in Saudi, Nigeria, South Africa and Gulf with conversion rate of 87% of registrations coming from DBM, 3% from social media, 7% from banner ads and organic traffic. - Cisco on Tuesday Webcast program in Middle East and Brazil.

Creation and management of an online knowledge base as a collaborative live documentation library in a Wiki format for improving team collaboration and experience exchange. Development of email marketing standards, best practices guidelines and documentations for Emerging Markets online Database Marketing demand generation. Project management and production interactive marketing demand generation campaign. Development of templates and campaigns that can be scalable for global usage following guidelines, standards and localization standards to achieve better results independently of country or regional aspects. Usability and Web 2.0 evangelist encouraging and engaging marketing teams in LATAM, EMEA and Americas to develop global inbound online marketing campaigns. Vendor and internal clients relationship management for emerging markets countries, being about 60 Marketing Manager (Internal Clients) and 30 advertising agencies. Setup of standards, best practices and Web Content Specialists role consolidation on emerging markets.of new products and solutions.

Project Manager of interact Marketing projects within different clients and companies such as: Cyrela (biggest construction company in São Paulo with a online revenue of 150 million dollars a year), Microsoft, Volks Wagen, Vivo (second biggest mobile company in Brazil), Boticario (Cosmetics Company), Siemens Latin America, Dix Amico (health insurance Company), Schering Plough and Nova America (Food Company). Responsible for scope, strategic planning, controlling and quality assurance of online Projects and new online products for Cyrela, including website reformulation, development of new sites for partners/channels, client relationship web site, branding repositioning strategy and management of database marketing campaigns. Projects monitoring, controlling and risk managing 120 professionals from different specialties from art/creative direction, development, animators and computer programming.

• Development of methodology, processes and documentation for Websites and other online Projects
• Strategic Planning for eMarketing Campaigns
• Information Architecture and User Experience Management for specific projects.
• Account management of following clients: iG (internet Service Provider), Bradesco (second biggest Bank in Brazil), Lagonda (Jewelry Company from Portugal) and Orion Integrações (IT company).

• Assistant Project Manager for global intranet and E-learning projects involving intranet micro sites localization and internal campaigns.
• Management of company’s global E-learning system called Learn@dow.now, also responsible for localization of more then 6,300 global courses hosted on this E-leaning system.
• Responsible for creation of internal nurturing campaigns for about 50,000 users registered on Learn@dow.now.

• Information Architecture and User Experience Management for online projects.
• Concept and Visual Identification Guidelines creation for online and offline communications.
• Team building and management.
• Interact TV content management for the Brazilian Interact TV prototype in partnership with the biggest broadcasting company in Brazil.

• Consultant on Online media and Website development.
• Creation of online advertising pieces for eMarketing campaigns.
• Structuring and development of websites for company’s partners and clients

• Development of Information Architecture, layouts and HTMLs for Itau’s on-line bank in Argentina and Brazil.
• Usability Guideline development for the online bank in Argentina and Brazil.
• Online consulting and development for specific financial products of the Argentinean bank.