Tadeu Banzato
Interactive Marketing Operations
Profile
Interactive Marketing Operations and Project Management Lead with solid professional experience built throughout over 14 years working with global interactive marketing strategy and global demand generation campaigns. Expert on global operations management, project management leadership, user oriented projects, online advertising operations, social media, team leadership and client management.
Experience
Razorfish
Senior Project Manager
Aug. 2010-Present
PMO Leader and evangelist of online operations standards improving work flow and internal deployment processes.
Client relationship management skills acting inside client´s office to provide the best experience in the project roll-out implementation and promotion.
Facilitating and coordinating communication between multi disciplinary areas and executive levels inside Nextel (a company of the Nii Holdings).
Cisco Systems
Team Lead Web Content Strategy - Europe and Emerging Markets
Jul. 2008 - Aug. 2010
Interactive Marketing evangelist promoting Database Marketing and Social Media Marketing over Latin America and other Emerging Markets countries.
Strategic planning, management and deployment of Cisco Innovators Campaigns in Latin America, Middle East, Africa and Eastern Europe.
Deployment and Coordination of Social Media Marketing initiatives for Cisco Networkers event in Brazil, Mexico, Argentina, Poland, Serbia and Saudi Arabia with a reached target of 25% of conversions coming only from those Social Media activities.
Facilitating settings of technical, functional and business requirements for executing and deployment of Demand Generation and Brand awareness campaigns over Emerging and European markets.
Guru of Web Content Strategy Team. Responsible for creating, deploying and refresh of team members capabilities by motivating and stimulating new activities and conversations between the team members locally and abroad.
Responsible for improving team´s operations performance by implementing new processes and methods; resulting in 60% shorter time frame for online campaign deployment with better end-to-end client experience and getting a more accurate results.
Team Management and improvement locally and abroad to provide a state of the art service to internal clients and business partners.
Cisco Systems
Sr. Web Content Strategy - Emerging Markets
Aug. 2006 - Jul. 2008
Creation and management of an online knowledge base as a collaborative live documentation library in a Wiki format for improving team collaboration and experience exchange.
Development of email marketing standards, best practices guidelines and documentations for Emerging Markets online Database Marketing demand generation.
Project management and production interactive marketing demand generation campaign.
Development of templates and campaigns that can be scalable for global usage following guidelines, standards and localization standards to achieve better results independently of country or regional aspects.
Usability and Web 2.0 evangelist encouraging and engaging marketing teams in LATAM, EMEA and Americas to develop global inbound online marketing campaigns.
Vendor and internal clients relationship management for emerging markets countries, being about 60 Marketing Manager (Internal Clients) and 30 advertising agencies.
Setup of standards, best practices and Web Content Specialists role consolidation on emerging markets.
TV1 - Marketing and Communication
Project Manager
Jan. 2005 - Aug. 2006
Project Manager of online projects within different clients and companies such as: Cyrela (biggest construction company in São Paulo with a online revenue of 150 million dollars a year), Microsoft, Volks Wagen, Vivo (second biggest mobile company in Brazil), Boticario (Cosmetics Company), Siemens Latin America, Dix Amico (health insurance Company), Schering Plough and Nova America (Food Company). Responsible for scope, strategic planning, controlling and quality assurance of online Projects and new online products for Cyrela, including website reformulation, development of new sites for partners/channels, client relationship web site, branding repositioning strategy and management of database marketing campaigns. Projects monitoring, controlling and risk managing 120 professionals from different specialties from art/creative direction, development, animators and computer programming.
Language
- English - Fluent
- Portuguese - Native
- Spanish - Fluent
Education
Harvard Mentor - USA
Leading, Motivating and Keeping Teams on Target
Aug. 2009
Americam Management Association (AMA) - USA
Marketing ROI Certification
Nov. 2008
Cplan
PMI Best Practices and PMP Prep
Sep. 2008
ManPower - London
Database Marketing management and email marketing for global campaigns
Nov. 2007
Anhembi Morumbi University
Bachelor Degree with Major Digital Design
Jan. 2000 - Dec. 2003
Tweets
Tadeu Banzato — tadeubanzato@gmail.com — +55 11 8266 7610
