Tadeu Banzato

Summary :

Interactive Marketing Manager and Producer with solid professional experience built throughout over 10 years working with interactive project management and online demand generation. Expert on user oriented projects, global online demand generation campaigns, social media, team motivation and client management. Committed to excellence, self-starter, ethical and energetic professional.

Specialties :

Interactive Marketing, B2B, B2C, Online Operations, Online Demand Generation, Social Media, Content Strategy, Project Management, PMI Best Practices, SCRUM, Online Collaboration, , User Experience, Digital Production, Localization, Podcast, e-Marketing, Global Operations, Knowledge Management, Corporate Blogging, Mind Maps, Digital Design, e-Learning.

Experience

PMO

Razorfish

(Public Company; pub; Marketing and Advertising industry)

August 2010 - Present (2 months)

Team Lead Web Content Strategist - Global Demand Center Emerging and Europe

Cisco Systems

(Public Company; CSCO; Computer Networking industry)

July 2008 - August 2010 (2 years 2 months)

- Facilitating setting of technical, functional and business requirements for executing and maintaining Interactive Marketing demand generation campaigns for EMEA, Europe and LATAM.
- Strategic planning and management of social media activities focused on Cisco Networkers event in distinguished countries like Brazil, Saudi Arabia, Poland, Serbia and Mexico (with results of almost a quarter of registrants of the event coming from any of the social media activities).
- Build of strategic brand awareness campaigns into social medias sites for EMEA and LATAM.
- Responsible for the development and management of the Emerging and European Markets Web Content Strategy Team, a content management team responsible for deployment, execution and quality assurance of online marketing campaigns.
- Improvement of overall team’s performance resulting on a 40% increase on executed online campaigns and a decrease of 60% on the overall time of execution of the campaigns.
- Management, ongoing training and skill improvement of team members locally and abroad to provide a state of the art service to internal clients and business partners.

Main Projects and Programs:
- Cisco Innovators Program: responsible for planning, executing and quality assurance of this ongoing lead generation and awareness Interactive Marketing program for SMB companies in EMEA and LATAM. (Conversion rate of 25% responses from targeted audiences, opted-in and registered for the events)
- CIN TechwiseTV program ran on KSA, North Africa Levant , Nigeria, South Africa and Gulf with average conversion rate of 800 attendees per country/region where 87% of registrations coming from DBM activities, 3% from social media activities, 7% from banner adds and organic Cisco.com traffic.
- Cisco on Tuesday program for Middle East and Brazil that consist on weekly live webcasts focused on new products, services and Cisco solutions.

Sr. Content Specialist - Global Demand Center Emerging Markets

Cisco Systems

(Public Company; CSCO; Computer Networking industry)

August 2006 - July 2008 (2 years )

- Project management and production interactive marketing demand generation campaign.
- Creation and management of an online knowledge base and collaborative historical documentation library in a Wiki format for better team collaboration and experience exchange.
- Development of email marketing standards, best practices guidelines and documentations for Emerging Markets online Database Marketing campaigns involving integration in social media sites for content sharing and integration.
- Vendor and internal clients relationship management for emerging markets countries, being about 60 Marketing Manager (Internal Clients) and 30 advertising agencies.
- Usability and Web 2.0 consulting for marketing teams in all regions and countries. Project Manager for the Brazilian version of the Human Network hot site.
- Coordination and management of online marketing and branding positioning initiatives in Latin America.
- Setup of standards, best practices and Web Content Specialists role consolidation on emerging markets.

Project Manager and Producer

TV1

(Privately Held; Marketing and Advertising industry)

January 2005 - August 2006 (1 year 8 months)

- Project Manager of online projects within different clients and companies such as: Cyrela (biggest construction company in São Paulo with a online revenue of 150 million dollars a year), Microsoft, Volks Wagen, Vivo (second biggest mobile company in Brazil), Boticario (Cosmetics Company), Siemens Latin America, Dix Amico (health insurance Company), Schering Plough and Nova America (Food Company).
- Responsible for scope, strategic planning, controlling and quality assurance of online Projects and new online products for Cyrela, including website reformulation, development of new sites for partners/channels, client relationship web site, branding repositioning strategy and management of database marketing campaigns.
- Projects monitoring, controlling and risk managing 120 professionals from different specialties from art/creative direction, development, animators and computer programming.

Project Manager and Web Strategist

BVTI

(Privately Held; Internet industry)

March 2004 - July 2005 (1 year 5 months)

- Development of methodology, processes and documentation for Websites and other online Projects
- Strategic Planning for eMarketing Campaigns
- Information Architecture and User Experience Management for specific projects.
- Account management of following clients: iG (internet Service Provider), Bradesco (second biggest Bank in Brazil), Lagonda (Jewelry Company from Portugal) and Orion Integrações (IT company).

Designer and Content Manager

Dow Chemicals

(Public Company; DOW; Chemicals industry)

April 2002 - September 2003 (1 year 6 months)

- Assistant Project Manager for global intranet and E-learning projects involving intranet micro sites localization and internal campaigns.
- Management of company's global E-learning system called Learn@dow.now, also responsible for localization of more then 6,300 global courses hosted on this E-leaning system.
- Responsible for creation of internal nurturing campaigns for about 50,000 users registered on Learn@dow.now.

Sr. Web Designer

Justoaqui.com.br

(Internet industry)

October 2000 - September 2003 (3 years )

- Information Architecture and User Experience Management for online projects.
- Concept and Visual Identification Guidelines creation for online and offline communications.
- Team building and management.
- Interact TV content management for the Brazilian Interact TV prototype in partnership with the biggest broadcasting company in Brazil.

Sr. Web Developer

Stefanini Consultoria

(Privately Held; Information Technology and Services industry)

December 1999 - October 2000 (11 months)

- Consultant on Online media and Website development.
- Creation of online advertising pieces for eMarketing campaigns.
- Structuring and development of websites for company's partners and clients

Designer

Banco Itaú

(Privately Held; Banking industry)

May 1999 - November 1999 (7 months)

- Development of Information Architecture, layouts and HTMLs for Itau’s on-line bank in Argentina and Brazil.
- Usability Guideline development for the online bank in Argentina and Brazil.
- Online consulting and development for specific financial products of the Argentinean bank.

Education

Belas Artes University

Post Graduation Design Management

2004 - 2005

Anhembi Morumbi University

Graduation Digital Design

January 2000 - December 2003

Corporate Training

Harvard Mentor Trainings Team Mangement

Corporate Training

Data Base Marketing Database Marketing

Corporate Training

ROI Return on Investment

Cplan

Project Management

PMP preparation course on Cplan (PMI certified training partner)